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“Series B SaaS company with $12M ARR considering European expansion. Need a McKinsey-style board deck covering market entry sequence, channel strategy, and investment case.”
McKinsey & Company · Board Presentation
MStrategic Market Entry Assessment · Q2 2025 · Confidential
Executive Summary
Three Levers Drive Profitable European Scale
Market Sequencing
Germany → France → Netherlands, driven by ARPU density (€148K ACV) and lowest regulatory friction — enter all three within 20 months
Channel Architecture
Partner-led GTM reduces CAC 47% vs. direct; four anchor resellers with 2,400 combined SME accounts in target vertical
Investment Profile
$8.2M over 20 months achieves breakeven at month 22 at 115% NRR; IRR of 34% in base case — within board-approved envelope
Key Metrics
Western Europe Opportunity Exceeds $12B — with a Clear Path to Profitability
$12.4B
Total Addressable Market
W. European B2B SaaS, 2025E (Gartner)
47%
CAC Reduction
Partner-led vs. direct GTM — 7 comparable entry analyses
22 mo
Payback Period
Modelled at 115% NRR with partner ramp assumptions
Market Entry · Slide 4
Germany Leads Entry Sequence: DACH ARPU 2.3× UK Average, Regulatory Friction Lowest in Peer Cohort
Average contract value €148K vs. £64K UK benchmark — structurally higher enterprise willingness-to-pay in DACH market
GDPR compliance already achieved via UK infrastructure; zero incremental legal or engineering investment required to enter Germany
Munich anchor client provides first live reference case and co-sell pipeline across 340 identified DACH prospects in target vertical
Three tier-1 resellers with combined 2,400 SME accounts in FinOps vertical — partner agreements planned for Q3 close
Source: [USER-PROVIDED] company data; [CITED] Gartner European SaaS Benchmarks, 2024; [AI ESTIMATE] reseller pipeline — verify with BD team
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